Video: Volvo’s Auto-Stop Safety System Fails Publicly…Again

by Volvo in the News on September 28, 2010

Volvo V60 Pedestrian Detection test image

Volvo’s City Safety auto-brake system is truly a revolutionary safety feature – when it’s working. Using radar, the system will automatically apply the brakes, without the driver’s input, if an imminent collision is anticipated. According to Volvo, the system “can avoid a collision at speeds up to 22 mph. At higher speeds, the focus is on reducing the car’s speed as much as possible prior to the impact.”

Unfortunately, one very public demonstration of the system in the all-new 2011 S60 sedan led to some embarrassment for Volvo earlier this year. Members of the press were on hand to witness the S60 stop itself before colliding with a stationary truck at 35k/hr. However, the problem was that the Volvo did not stop, and it crashed into the truck. [click to continue…]

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It’s Official: Volvo Sold To Geely For $1.8 Billion

by Volvo in the News on August 3, 2010

2011 Volvo S60 image

Following months of negations, the sale of Volvo from Ford to Zhejiang Geely Holding Group Company Limited, also known simply as Geely, is officially official.

Sources at Volvo Charlotte told us that Volvo fetched a price of $1.8 billion. Under the terms of the sale, Ford will continue to supply Volvo with powertrains, tooling, and other components, at least in the near-term. The agreement also allows Volvo to grant sub-licenses for specific systems to third parties, such as Geely. [click to continue…]

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Volvo Reveals 2011 V60 Sports Wagon

by Volvo in the News on July 6, 2010

2011 Volvo V60 image

The all-new Volvo S60 sedan not only continues the Swedish brand’s strength when it comes to safety, but it also showed off Volvo’s strength in terms of design. Based on S60, the recently unveiled V60 Sports Wagon also shows a great leap forward when it comes to style.

Available with a range of gasoline and diesel engine, Volvo Dealer Union said the top of the line V60 will be powered by a turbocharged 3.0-liter unit that produces 304 horsepower and 324 pound-feet of torque. That’s enough power to send this wagon from 0-60 mph in just 6.6 seconds. In addition to powerful powertrains, Volvo promises that the V60 has been designed to handle well in the corners and deliver more exciting driving dynamics than your average wagon.   [click to continue…]

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Volvo Launches New Website For Twilight Fans

by Volvo in the News on June 24, 2010

Volvo XC60 Twilight image

Volvo was completely caught off guard by the sheer volume of vampire-loving Twilight fans that descended on dealerships after the first Twilight film. The movie featured the main character driving a C30 hatchback. Now with a new film heading to theaters, a new model, the XC60 crossover, is being featured. However, according to Hickory Volvo, this time Volvo is ready to do even more to capitalize on the attention.

For the release of the new movie, The Twilight Saga: Eclipse, Volvo is launching the the Lost In Forks online contest. The website enables fans of the movie to navigate virtually through the town of Forks, WA behind the wheel of the XC60. Volvo is hoping that when kids are are driving online, moms will want to take a closer look at the crossover in real life. It’s another way to build and strengthen brand awareness, Volvo Shreveport says. [click to continue…]

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Volvo Auto-Brake System Forgets to Stop During Press Demo

by Volvo in the News on May 8, 2010

The expectations were simple. Hold a press conference to demonstrate how the “Collision Warning with Auto Brake” feature on the Swedish model of the Volvo S60 worked, send it towards a stationary truck at 35k/hr, and use the tremendous new technology to stop the car without human interaction.

The truck was placed. Cameras rolled. The S60 achieved its speed. It just forgot to stop. [click to continue…]

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The 2011 Volvo C70 offers a luxurious feel for the four-passengers. Take a look at that retractable hardtop. Isn’t it amazing? Especially, with such a fabulous interior. This convertible vehicle offers the best convenience packages for you and your passengers.

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The partnership between Volvo and Polestar Performance has been a good one over the years. In fact, the two have a nice little surprise for us! The success of the partnership has been clear in the Swedish Touring Car Championship (STCC), but what about cars on the streets?

Volvo is proud to announce the introduction of the C30 Polestar Performance Concept Prototype. Sure, that’s a mouthful, so let’s put it this way: racing engineers and designers are building a top of the line street car. Simple enough. [click to continue…]

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Deal Finalized: Geely Buys Volvo from Ford for $1.8 Billion

by Volvo in the News on March 28, 2010

After months of assumptions and anticipation, Geely has official purchased Volvo from Ford Motor Company for $1.8 billion, over $4.5 billion less than Ford paid for the Swedish car manufacturer just over a decade ago.

Geely, a Chinese company, wanted to bolster their position in Europe and purchasing Volvo is a step in that direction. While China is currently the top automotive market, Geely was unable to crack the top 10 in sales there. The technology and brand awareness associated with Volvo will help them move forward there and overseas.

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Volvo’s New Technology Saves Lives

by jburney on March 10, 2010

Making its debut at the Geneva Auto Show, the all new Volvo S60 proudly boasts its new technology: Volvo Pedestrian Detection with Full Automatic Braking.

You might be asking yourself the question, how can a vehicle know when a pedestrian is in the way? Hickory Volvo Dealers said that Volvo uses both radar and cameras to identify potential hazards; the information received is then relayed back to a computer which calculates whether or not emergency action must be taken.

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The Volvo S60 Gets All Sexy

by Volvo in the News on February 17, 2010

It looks like Ford might have saved its best for last when it comes to Volvo. With the Swedish automaker likely just a few weeks away from Chinese ownership—via Ford’s deal with Geely—the company has now taken the wraps off the new Volvo S60.

The 2011 S60 goes the “four-door coupe” route, with a sculpted appearance that according to Volvo “delivers a visual promise of enthusiastic driving characteristics.” I guess that means it’s supposed to look sporty, but aside from a mildly aggressive front-end treatment and some odd creases to the hood, the exterior of the S60 is relatively undistinguished. [click to continue…]

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